Starting out

In our first few sessions of understanding the market process, as a group of four, we decided that we would pursue the area of footwear. We narrowed this market down to the brand Timberland. We discussed and research timberland via their website (http://www.timberland.com) and found that they had a large target audience which could cover the majority of the population worldwide. We also researched and discussed the reasons why people may buy Timberland footwear and established reasons such as fashion, functionality, social prestige of wearing a known brand and the uniqueness of being able to personalise your own shoe. 

We have also recently started our own blog, Put your foot in it, in which we will be able as a group to discuss Timberland, the market they are in and other areas such as competitors and their behaviours. As well as the group work that has been done in break out sessions and other free time there have also been individual contributions from all the group. The tasks of creating and designing a blog, choosing a name, writing posts, researching competitors and ther actions and writing a contract, to ensure of good and sustainable group contract was achieved, were all divided between all group members. This allowed all members to contribute to the project.

In the future we intend to perform market analysis on Timberland, in ways such as competition and SWOT analysis and we will also look more in depth at Timberland itself.