Social Factors:
Corporate Social Responsibility
They have a commitment to corporate social responsibility
supporting sustainable business practices. Their past and future is said to be
fueled by “a desire to innovate and operate our business in an accountable,
responsible and sustainable manner” (Frisk, 2012).
Consumer Attitudes and Opinions
A wide percent of their customers buy for
fashion purposes and this could forecast a downfall for the brand. Only time
will tell if this social factor will effect Timberlands, a change in fashion
could be detrimental for the brand.
The
pricing of the footwear leads to some debate as it may be too expensive for
buyers but that may add to the fashion statement being made by wearers. Customers
who are buying for functional purposes may see the products as overpriced or
‘you get what you pay for’.
Advertising
and Publicity
Generally
Timberlands advertisements are aimed at male outdoors users with comical slogans
and advertisements that entice the viewer. They tend to ignore the quality and
price of the product, the actual products don’t seem to be showcased as much as
other footwear advertisement.
References:
Frisk, P. (2012) TIMBERLAND RESPONSIBILITY
[online]. Available at: http://responsibility.timberland.com/executive-commitment/
[Accessed on 13/02/13].
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