Timberland analysis continued

Timberland analysis continued

In our breakout sessions over the past few weeks we have discussed many factors such as Timberland itself and factors that affect the company such as competitors and external factors. We have divided work between group members, with a list of task in mind that we wanted or needed to complete. Up to this point we are all up to date with the work that we wanted to complete and have enough information to continue on to our next planned step, looking at critical success factors of Timberland.

In our last post we had planned that we would carry out a SWOT/TOWS analysis on timberland. As a group we performed this and we each took one area (Threat, Opportunity, weakness and Strength) which we would research in order to compose this analysis together as a group. We also took this approach to a PEST analysis in order to find the external factors that affected the business. Several members of our group have also used a marketing mix analysis, using price, place, promotion and product, in order to analyse competitors to Timberland. Other tasks have been in uploading information to the blog and writing posts. To this point we have all kept to the contract and all given individual contributions to the project. The majority of this analysis we had previously planned however as we were working we found areas which we would like to review more and therefore more analysis came from this.

From this point we intend to look at the critical success factors of Timberland and we will also begin to create an infographic of our work depicting the market audit process performed by our group.